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CLIENT WEBSITE CASE STUDY

Crystal Geyser Water Company

Website strategy, design, development and ongoing support built around the business — not around a template.

THE PROJECT

Built Around the Business.

Crystal Geyser Water Company - the all natural California company sparkles with its easy user interface.
WEBSITE DESIGN & DEVELOPMENT SERVICES

More Than a Website.
A Managed Business Asset.

PowerPro Live provides website design and development, managed website hosting, security, domain administration, landing pages, content updates, SEO fundamentals, analytics and ongoing website support.

When the business needs more, we connect the website to brand strategy, copywriting, lead generation, Google Ads, email marketing, direct mail, call tracking and sales support.

FOUNDATION

Website Design & Development

Responsive website design, development and content structure built around the business, audience and customer journey.

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MANAGEMENT

Hosting, Security & Support

Managed hosting, security, domains, updates and ongoing website support keep the platform dependable and current.

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GROWTH

SEO, Landing Pages & Lead Generation

Search-friendly content structure, campaign landing pages, calls to action and measurement help turn traffic into opportunity.

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BUILT INTO THE EXPERIENCE

The Right Features.
For the Right Reasons.

Every website does not need every feature. We select the functionality that supports the business, improves the customer experience and makes ongoing management easier.

  • Lead generation form
  • Photo gallery
  • Document downloads
  • Search and indexing
  • Content editing
THE EVOLUTION

A Clearer Expression of the Business.

Good website design is not decoration. It improves clarity, hierarchy, trust and the path a customer follows through the business.

BEFORE
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CURRENT
BEYOND THE WEBSITE

One Website.
Connected to the Bigger Plan.

The website is one part of the business system. When needed, PowerPro coordinates the surrounding marketing, brand and sales capabilities so the work reinforces the same direction.

BRAND

Brand Strategy & Messaging

Positioning, messaging, identity systems and brand assets that establish how the company should show up in its category.

DEMAND

Google Ads & Campaign Landing Pages

Paid search campaigns and purpose-built landing pages aligned around specific offers, audiences and measurable actions.

ENGAGEMENT

Email & Direct Mail

Coordinated email marketing and direct mail programs that keep the business in front of customers and prospects.

MEASUREMENT

Call Tracking & Lead Measurement

Call tracking and source attribution help connect marketing activity to actual inquiries and sales opportunities.

SEE IT IN THE REAL WORLD

Experience the Website Live.

Explore the finished website as a customer would — navigation, content, calls to action and the complete experience.

YOUR WEBSITE. OUR RESPONSIBILITY.

Websites Built Right.
Designed to Get You Where You’re Going.

Strategy, website design, development and ongoing support aligned around where your business is headed — not just how the website looks today.

LET’S TALK ABOUT YOUR WEBSITE