Why Make A Website Mobile Friendly?
A desktop website can be difficult to read and navigate when using a mobile device. As of April 21st, 2015 Google has implemented a significant change to how it will show search results on it's search site at Google. Websites that are not mobile friendly on smartphones will start getting punished by Google's powerful search engine.
We live in an increasingly mobile society. Mobile tools are being used by a larger group of consumers who desire ease and convenience in their daily life.
Exploding Mobile Usage
Mobile devices are popular and advertisers will cater to user needs. Platforms such as Facebook, Twitter and Google are competing for users to spend time on their websites. Those platforms that offer a compelling user experience will profit.
Google Rules Search
With approximately 70% of the search usage being used today, Google commands your attention if you want to achieve a greater level of online performance for your products or services.
Google Adjusts Search Rankings
For your product or service to be found online you must comply with the current search engine standards that allow your website to appear near the top of their search listings.
Mobile Not Friendly Warnings Issued
Google issued a warning that if your website is not "Mobile Friendly" it will move down on the search listings page.
Mobile Friendly Rewards
Once your site is reviewed, Google will reward your mobile friendly website with a preferential search ranking. Have a look and see how your website performs at Google's test site.
Provide Your Users The Best On-Site User Experience
Allow Google and the other major search sites to reward your "Mobile Friendly" efforts with a higher search ranking.