Why Make A Website Mobile Friendly?
A desktop website can be difficult to read and navigate when using a mobile device. As of April 21st, 2015 Google has implemented a significant change to how it will show search results on it's search site at Google. Websites that are not mobile friendly on smartphones will start getting punished by Google's powerful search engine.
Exploding Mobile Usage
Google Rules Search
Google Adjusts Search Rankings
Mobile Not Friendly Warnings Issued
Mobile Friendly Rewards
Provide Your Users The Best On-Site User Experience
Allow Google and the other major search sites to reward your "Mobile Friendly" efforts with a higher search ranking.