- No certificate, Google now shows a warning page prior to arriving at your website.
- Visitors may now avoid legitimate websites if a warning page shows before arriving at your website.
- Google gives preference on their search page for websites that include an SSL Certificate.
Recently we have seen Google show a warning page for sites that do not have a SSL Certificate. This is very concerning considering users may avoid your website when seeing the warning message. SSL Certificates are used to "secure" communications when entering information for a website. Perhaps a visitor is submitting sensitive information. Information when submitted will be encrypted with the use of a SSL certificate. You can determine if a website uses an SSL Certificate by the https used in the URL or address bar. Most browsers will display a green “lock” icon. Recently Google has been rewarding websites with a higher search position if websites use a SSL Certificate. We do recommend these certificates for all websites, especially those that ask for sensitive user information.