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Data Studio Introduction

Data Studio Introduction

Monday, July 30, 2018
Published in Websites

Starting today, PowerPro Live will be providing monthly analytic summary information within the Data Studio environment. Learn more information on how best to use the Data Studio control panel.

Google Data Studio is a communication tool. It brings together online data in a more modern, comprehensive way. The purpose of Data Studio is to provide an overview of information versus getting granular with any one subset of data.

What does the PowerPro Live Data Studio control panel look like and how do you access it?

datastudio reduced

The Data Studio report will be a web page you access with your unique provided URL by PowerPro Live. This URL will be available starting August 1, 2018. Once you click on your link, you will be brought to your Data Studio page. This information is the most up-to-date data that you will find. 

1. The first step. Adjusting the timeline. 

1 datastudio timeline

 

#1, Select Date Range - Adjusting the timeline is not necessary but it is recommended. The default settings will show you the last months data. To adjust the timeline select the drop down dates and select the time period you wish to view.

2. What are sessions? 
3. Hover over any graphic element.

1 datastudio timeline

 

#2. Sessions are often misunderstood. A session is defined as a group of interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes. Meaning whatever a user does on your website (e.g. views pages, downloads resources, purchases products, etc.) before they leave equals one session.

 

#3. Hovering over a graphic with your mouse usually reveals more data. 

4. Total Visitors & Total Sessions 
5. Total Session Duration

1 datastudio timeline

 

#4. Total Visitors - Unique visitors viewing your website. A visit starts when a visitor lands on your website. The end of the visit typically occurs when the visitor leaves your site or is inactive for 30 minutes or longer.

Total Sessions - Each time a user initiates a session, a session counter increments for that user. For example, if User A comes to your site for the first time in January, that user's session count is 1. If the user returns in February, the session count is 2, and so on for each subsequent return. If two visitors are viewing the site that session count is 2. Keeping Visitors apart from Sessions helps to keep track of website use.

  

#5. Total Session Duration - To calculate average session duration, Analytics sums the duration of each session during the date range you specify and divides that sum by the total number of sessions. For example: Total Session Duration: 1000 minutes (60,000 seconds) Total Sessions: 100.

6. Total Page Views

1 datastudio timeline

 

#6. Total Page Views - The total number of pages viewed. Repeated views of a single page are counted.

7. Bounce Rate

1 datastudio timeline

 

#7. Bounce Rate - The percentage of visits in which a person leaves your website from the landing page without browsing any further. 

8. Previous Period Session Comparison 
9. Where are Your Users?

1 datastudio timeline

 

#8. Prevoius Period Session Comparison - Comparison of date range of sessions with the prior date range of a similar period.

 

#9. Where Are Your Users - Geographical distribution of users who visit your website. 

10. Where are Users Coming From? 
11. What Devices Are Users Using?

1 datastudio timeline

 

#10. Where Are Users Coming From? - Indicates the channel that users take to arrive to your website.

  • Paid Search: Traffic that comes from AdWords or similar.
  • Direct: Traffic that comes from a user typing in the domain name directly in the browser.
  • Organic Search Traffic: Traffic that comes from a Web search.
  • Referral Traffic: Traffic that comes from someone clicking a link to your site from another site.
  • Email: Traffic arriving at your website by a user clicking on a link in an email or email newsletter.
  • Social: Traffic from a social media website such as Facebook, Instagram, Twitter or other.
  • Other: Misc traffic sources not covered by one of the channels above.



#11. What Devices Are Users Using? - This measurement helps to determine how best to provide a user experience depending on the device a user uses to visit your website. As mobile use continues to grow it is useful information to help in the planning of website content and functionality.

12. Engagement By Age & Gender? 
13. Time of Day

1 datastudio timeline

 

#12. Engagement By Age & Gender - Understanding your audience composition in terms of gender, age, and interests lets you also understand the kinds of creative content you should develop, the kinds of media buys you should make, and the kinds of audiences you need to develop for marketing campaigns.



#13. Time of Day - This data is used to assist in planning when to advertise or post on social media for a given set of products or service.

14. What Pages Do Your Users Visit?

1 datastudio timeline

 

#14. What Pages Do Your Users Visit - Table view showing the most visited pages by sessions. The "/" is the home page. Use the arrows on the bottom right to view more information in this table.

15. KPI - Targeted User Comparison

1 datastudio timeline

 

#15. KPI - Targeted User Comparison - KPIs or Key Performance Indicators is a measurable value that demonstrates how effectively a company is achieving key business objectives. KPI's are used to evaluate their success at reaching targets. PowerPro Live advocates using Google AdWords/Ads to drive visits to your websites. The two sets of information allow for comparison values to determine quantity and quality of referral source when viewing your website and website pages.

 

Notes: PowerPro Live Data Studio is in Beta.

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