We live in a world of tremendous, ever increasing, on-going change. The online world is a dynamic and changing digital landscape.
#1: Your Website is of Strategic Importance To Your Business
Websites are key to how you communicate to your audience and every visit to your website is an opportunity you don't want to lose. Your website is an extension of your company's brand and every opportunity you have to make a good impression and communicate clearly helps to reinforce what unique product or service you provide to your audience. Important to every business is creating awareness for your product or service. This is often overlooked as a strategic imperative and any new item you have to communicate to your audience should be easily communicated on your website.
#2: Collaboration is Key
Working closely between client and web team is vital. Dedicate resources and time to work hand-in-hand with your web team. It sounds simple but it takes dedication to do effectively.
#3: Begin With The End In Mind
Developing a lead generating website should be done with the end in mind. Ask yourself "What is the intended result?". Building an email list, sell online, generate more phone calls. It is far easier to achieve success once you indicated what your goals are versus not having a well thought out plan.
Want to learn more, Stephen Covey's "Beginning With The End In Mind video on YouTube can be seen here.
Inherent in any effective plan is the ability to understand effectiveness of the plan. Here you'll make sure you have some analytics or metrics that help to understand success or what needs to be done to up your game.
#4: Multiple Calls To Action
Considering your audience has a need for your product or service, you need to be direct in your approach to engage your user to initiate a response or lead. Modern websites allow for ultimate modularity when it comes to where these points of engagement are triggered on your website. Here's a list of a few of the ways you can help to trigger a call to action:
- A bar at the top of your website that slides into view.
- A pop-up window that asks for information. This can be shown once or any number of times.
- A small box or image positioned on the right or left side of the web page.
- A box positioned at the bottom of your web page or website.
- Don't forget how important it is to list your phone number in a very obvious position on every web page.
- Make a Contact Us menu easy to see
#5: Mobile Planning
More visits to your website will be done on mobile devices. Effective web teams will use web tools that are current. No one could have imagined just a few years ago how important web software would be that automatically adapts to your users mobile devices.
Last but not least, any effective plan needs a way of measuring results. Consider an on-going review and reevaluation of your lead generation strategy as time permits.