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How To Choose A Domain Name

Monday, November 17, 2014
Published in Websites

Choosing a Domain Name can be a frustrating experience. Here's a few How To tips to help choose the right domain name.

Choosing a Domain Name

If you haven’t done so yet, it’s time to find your place online! And one of the very first things that you’ll have to do is establish your web address – your domain name. When you make a website, it must act as your storefront, your salespeople, your customer service desk, your news board, and so much more. You should treat your website just as you would treat any business and so the ancient rule still applies: “the three most important aspects of opening a new business are location, location, and location”.

Domain names vs. business names

Although your website or business and your domain name don’t necessarily need to be the same, making sure they’re similar is generally a good move. Think about how websites enter our speech, such as “Google”. Now consider how difficult it might be to find these sites if their domain names were nothing like their business name, for example if Google was found at “”


Your domain name shouldn’t be too short or too long. It’s easy to see why you don’t want your domain name to be too long – not only do words in long domain names become difficult to read, but the domain names are also easily forgotten altogether. It may seem strange, but short names can sometimes be just as bad – especially if you use a long acronym that seems like a random collection of letters.

Too long:

Too short:

Just right:


If the everyday web surfer was looking to buy a shirt and wanted to find info online, they probably would probably start at a search engine, such as, and would type the name of a shop, or a kind of shop, and a location, such as “clothing store San Francisco”. They probably wouldn’t search for just “shirts” because they knows that the results won’t be what their looking for. When you’re creating your domain name, think about what your clients may type into search engine. If your domain name is made up of words that people type into their search engines, or keywords, you’re much more likely to appear near the top of their search results list, and more likely to get visits to your site.

Too specific

Too general

Just right


Ignoring the www., every domain name has two parts to it – the text before the ‘dot’, which is the main part of the domain name, and the extension after it. The extension you chose can work both for and against you. For example, imagine you’ve picked chooseadomain as your website name, but find the domain name isn’t available. You might register the domain name instead. This allows you to keep your original name, which is good, but you also run a certain risk of people typing in the more common .com suffix when they try to find your website. This can be a problem if the name belongs to one of your competitors. Consider all your options when you pick your extensions, and be sure that you specify your entire domain name when you talk about it – especially if you aren’t a .com. Also, our experience tells us that Google favors .com web addresses over the others.

Extension         Who uses it

.com                 Primarily commercial enterprises, but open to anyone

.org                   Non-profit organizations

.net                   Originally for Internet service providers

.info                  Informational sites

.mobi                  Websites that are meant to be viewed on mobile devices, like cellphones or Blackberrys

Once you’ve found a domain name you prefer make sure it’s not already registered by searching for it online.



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