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5 Facts: Mobile Means Business

Wednesday, January 29, 2014
Published in Websites

If you had any doubts about how quickly Mobile devices are changing purchase decisions, have a look at our latest infographic. Sourced from Google and Nielsen.

 infographic-data-mobile

 


1. MOBILE SEARCHES TRIGGER ACTIONS AND CONVERSIONS

  •  3 of 4 mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing. On average, each mobile search triggers nearly 2 follow-up actions. 

2. MOBILE SEARCH-TRIGGERED ACTIONS HAPPEN QUICKLY

  • Mobile search-triggered actions happen quickly. Of conversions (store visit, phone call or purchase) happen within an hour. 

3. MOBILE SEARCH IS ALWAYS ON

  • 77% at home or work
  • 17% on the go 

4. THE MAJORITY OF MOBILE SEARCHES OCCUR IN THE AFTERNOON AND EVENING

  • 75% of mobile searches occur in the afternoon & evening

5. SPEED AND CONVENIENCE ARE MAIN DRIVERS

  • 81% of mobile searches are driven by speed/convenience

 

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