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Top 10 Reasons to go Mobile

Tuesday, November 02, 2010
Published in Websites

Here are the top 10 reasons you should establish a separate mobile presence for your website:

1. Google has a separate index for mobile content.

Not only do they have a separate index for mobile content, but also it is fairly empty. The longer you have a mobile website online, the greater your chances of Google and the other search sites being able to pull data down to their search results.

2. Your regular website is not going to cut it.

There is a fundamental design difference between a regular website and a mobile website.

On a mobile phone, there is a very limited amount of screen space. If you have ever had to side scroll to view something on a website, you realize how much of an inconvenience it is. This is magnified on a mobile device. Even with the ability to turn the device lengthwise, the resolution is still extremely small.

3. 25% of Americans access the mobile web each day.

This percentage is increasing every year. If you’re not representing yourself on the mobile web, your competition surely will take up the opportunity.

4. Mobile web will overtake the desktop within 5 years.

Not only will the mobile web inevitably overtake the desktop, but also usage and adoption is growing at a much faster rate than the desktop did. In the future, the vast majority of visitors to your website will be on a mobile device.

5. $1.6 billion purchased from mobile devices in 2009.

This is likely the most exciting and sought after information about the mobile web. If millions of people are using the mobile web, but they are not buying anything, most commercial websites would not bother establishing a mobile presence.

Studies show that buyers do not have as much confidence in purchasing from a mobile device as they do from their PCs, but both comfort levels and the amount being spent is increasing.

Users went through the same hesitation when the Internet was just becoming popular, and now most people do not hesitate when buying something online from their PC.

You can rest assure that the same thing will happen with the mobile web.

6. 93% of U.S. adults own a cell phone and 28% own a Smartphone.

Not all cell phones have Internet access capabilities, but that is currently the trend. Smart phones are not the only ones with access to the web. Standard phones are coming out with Qwerty keywords and website browsers seemingly every single month.

7. 10% of the top 500 online retailers have a mobile website/iPhone app.

I was rather surprised by how low this number is. But then again, this means great things for the rest of us who are not in the top 500 online retailers.

I am willing to bet that one of the biggest reasons that you’re not ranking as high as you would like is because your competitors are doing a better job than you are in some shape or form.

8. Mobile advertising spending will surpass $6.5 billion in 2012.

Ad spend is a great indicator for the current status of an industry. If someone is willing to spend their hard earned money putting their products in front of users on the mobile web, you can assume there is a pretty good reason for it.

9. Users average 13 hours online per week, up from 7 in 2002.

As online usage increases regardless of the device used, accessibility is going to be the next lever to increase online usage.

10. There are an estimated 2 billion cell phones worldwide.

Not only are there a lot of cell phones worldwide, but they seem to outlast their owners and are passed down to another owner. There are great recycling and refurbishing programs that use old cell phones as emergency dialers or resell them at discounted rates.

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