Once you have developed your site, both SEO and SEM are advisable in promoting your business. Both the techniques are important and offer advantages and disadvantages depending on your needs. All PPL websites are optimized for SEO and Organic search results. Organic results are not paid for. Traditional SEM practices allow for Pay Per Click advertising methods.
Read on for two great tips for building an effective keyword list.
SEO is all about common sense, simplicity and consistency. The purpose of search engine optimization is to make a website as search engine friendly as possible. For your company website you’ll want your site to appear on the first page and as close to the top as possible.