Google My Business Recent Updates
- Longer active Posts than 7 days.
- Use the Event option to activate.
- More characters than the previous 300 word maximum.
There is a way to keep posts up longer. Have a look at how to add and edit Posts. Event posts don't expire after seven days, and not only that, it lets businesses set the date they prefer – which could be up to a year away. Additionally, with an “Event” post, you can select the call-to-action from Google’s predetermined options.
Google has changed some of the requirements for Google My Business posts, business owners and administrators are now allowed 1500 characters versus the original 300-word maximum word count in Posts.