Many websites make basic mistakes and with a few basic, simple steps here are five top tips for making your website a success.
1. Your Site Can't Be Crawled
The biggest mistake, according to Google's top search engineer Matt Cutts, is having a site that isn't crawlable.
Google uses web crawlers or bots which are automated programs that find and index web pages, your web page. What you want first and foremost is to make your content easy to find, then Google can crawl, index and rank your content.
Surf around your website to make sure you can reach the pages on your site by clicking on internal and external links. If for some reason you can't reach your destination, take care of it right away. Google knows the dead ends and will tabulate these results and rank you on its search listings accordingly.
2. Use Words People Search For
Do your pages use the words people search for? If not, users won't be able to find your website.
For example, Cutts said if you have a page about Mount Everest's elevation, you wouldn't just put the words "Mount Everest elevation" – you'd want to use words like "how high is Mount Everest" because people are going to type that into the search box. Or, a restaurant website should include its menu in plain text, not just a PDF, and include its business hours.
The solution: include the right words on the page, Cutts said. Describe what you do or include the keywords people search for.
3. Link Building - Time Wasted?
Are you too focused on link building, and not enough on making compelling content and marketing your site?
"I wouldn't put too much of a tunnel vision focus on just links," Cutts said. "I would try to think instead about what I can do to market my website to make it more well known within my community, or more broadly, without only thinking about search engines."
Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a reason people will really want to use your website – then think about the broader market and how you can reach them with paid advertising, PR and other such marketing tactics.
4. Website Titles and Descriptions
Be mindful of your titles and descriptions. Cutts says to stay focused especially on your home page or high traffic pages.
Is your page title "Untitled" or something that, if a user bookmarked, would make it difficult to find later?
Your description which usually appears as the text beneath the link to your site in search results should make people click on your results by letting searchers know that your site provides an answer to their question or is a good resource.
5. Use Webmaster Resources
There are a lot of resources to help your site be found. Use them, Cutts said.
PowerPro Live uses Webmaster Tools, among others. Our PowerPro Live team uses all Google resources including articles, forums, blogs, and videos.
Please read up on these free resources to stay informaed.
These 5 tips are not necessary simple, they require time and resources that you may or may not have at your disposal. All of us at PowerPro Live are dedicated to help you realize success online. Have questions, then please let us know how we can help.