Goals are a great way to measure how well your site or app fulfills your target objectives. You can set up individual Goals to track discrete actions, like transactions, the amount of time spent on a screen or even watching a video on a specific page of your website.
Each time a user completes a Goal, a conversion is logged in your PowerPro Live Analytics account. You can also give a Goal a monetary value, so you can see how much that conversion is worth to your business. You can analyze the Goal completion rates, or conversion rates in the Goal Reports. Goals conversions also appear in other reports, including the Visitor Report, Traffic Reports, Site Search Reports, and the Events Reports.
Your custom PowerPro Live summary page is called a Dashboard. Dashboards give you an overview of how your properties are performing by displaying summaries of different reports as widgets on a single page. On your dashboard, you will be able to monitor many metrics at once, including important goals that you and your PowerPro Live Account Representative will select so you can quickly check the health of your accounts or see correlations between different reports.
Part of your Effective Marketing plan
Creating a well defined plan is the first step. Activating the plan is the second and tracking is the final piece to the puzzle.
Goals is part of PowerPro Live's updated analytic summary that is included with all of our supported websites. Need more information? Contact us today.