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Intro to Backlinks

Friday, March 15, 2013
Published in SEO & SEM

This is an introduction to Back Links.

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web page, directory, website, or top level domain from another web page.

Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage).

backlinks-intro

 

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