Here is wikipedia's definition:
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.
What does this mean and how can you get the most out of it and start driving more traffic to your website? Well, the short answer is that this all depends on how much time you have. How well can you and your team deliver meaningful, targeted content that allows action?
For an interesting visual overview check this out from slideshare.net.
If you're not familiar yet with PowerPro Live we are specialists at developing meaningful content. How? We are experts at understanding companies and their brands. We research your markets, your audience and develop content to address your customers needs and wants. All the while we are building affordable, professional websites that meet specific company or organizational goals and objectives.