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Address Recipients with Their Name in Email Campaigns

Sunday, August 16, 2009
Published in Email Marketing

If I get a bulk email, it feels much less bulky if it greets me with my name. I feel more like myself, less like a number — and I'm more likely to read the message, maybe risk a click or two.

Personalization is key.

If at all possible, you should personalize your marketing mails to greet and address recipients individually with their name. Often, you will use the first name only, but for some campaigns the last name will be more appropriate.

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