These error messages communicate why a particular page couldn’t be displayed and what users can do next to find the information they are looking for.
Having a custom message can better help your visitors with solutions and options for further navigation. And if designed carefully, these pages can make a random visitor stay on your website and take a look around rather than give up and go elsewhere. Don’t let your users feel lost. Guide them through and let them explore your site.
Some things we make sure to include when designing 404 error pages:
- Possible explanations for why a page cannot be found.
Was the URL typed in correctly? Was this an old link or bookmark?
- Next steps users can take to get to where they want to go.
Menu navigation is one way. Another way is to use the search function if it is available.