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The Lab

Written by Super User on . Posted in Legal.

For internal use only.

Theme Layout

web theme grid

Color Palette

Establishing and using colors consistently.

color palette

Brand Personality Matrix

personality matrix

Brand Essence

Three words that serve the greatest breadth to allow teams freedom and mobility when articulating the brand to others.

<"Words not used literally. Words are thematic.">
Quality
Friendly
Modern
Knowledgable
Fun
Up-To-Date
Pride
Approachable
Contemporary

Keyword Priority List

SEO & SEM

  • 1 Event
  • 2 Catering Company, Caterer for (Event)
  • 3 Location: Connecticut, Westchester
  • 4 Type of event: Wedding, Party, Holiday, Cocktail
  • Research “catering + city name” is the highest volume phrase.
  • Research People will often search for “catering + location” as a keyword phrase.
  • Research For a type of catering event, weddings are the most searched for, and are the top catering keyword phrases.
  • Sample Caterers Fairfield County | Catering Westchester
  • Sample Wedding Catering | Wedding Caterers | Catering for Weddings

Copywriting Word List

Used for title, subtitle and body copy purposes.

  • 1 Events
  • 2 Seasonal
  • 3 Accomodating
  • 4 Detail
  • 5 Resourceful
  • 6 Delicioius
  • 7 Quality