If you want your programs to have dramatic results, you either need to give them time to build an audience or you need to support them with traditional mass efforts like media buys/PR. You won’t get huge results in three weeks on a small budget unless you hit a viral gold mine, which means about the same odds as your chance of writing a bestseller.

Earlier this year, we reported that 63 percent of companies planned to increase their spending on social media in 2009.  Thus, it’s not too surprising that a recent study from the Association of National Advertisers reveal that 66 percent of marketers have now used social media in some capacity in 2009.

Traverse City, Mich.—Signaling good news for advertisers considering social media sites, a new study has found that users of such services as Facebook, Twitter and YouTube actively engage with advertisements, often before viewing content.